How to get a PhD in Twenty Tweets

May 24, 2013 § Leave a comment

After two and a bit decades of working at the craft of innovation in technology, I was pulled up one day when one of my brilliant doctoral students asked me “How do you get a good idea?”. As I started to answer, I realised that innovative thinking is something I had learned, slowly and that in truth it could (and should) be taught explicitly.

My first attempt at writing down what I thought the ‘rules’ for innovation resulted in a series of twenty tweets – 10 do’s and 10 don’ts. It seemed like a fun way of keeping to the point, sharing, and seeing what others thought.

My bigger surprise as I embarked on the tweeting was the disdain my senior colleagues had for the social medium. I put my experiences down in a blog at the BMJ, as well as the twenty tweets.

I may return to these and expand, but for now, here is the original blog:

http://blogs.bmj.com/bmj/2012/02/22/enrico-coiera-science-as-haiku-or-how-to-get-a-phd-in-20-tweets/

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